PROJECT BACKGROUND
As part of the communication and activation campaign “Deutschland macht’s effizient”(DME), the Federal Agency for Energy Efficiency (Bundesstelle für Energieeffizienz, BfEE) has commissioned Arepo GmbH to evaluate the campaign for the period from 2016 to 2021. The aim of the communication and activation campaign is to give the topic of energy efficiency a positive image and to motivate the target groups to act by providing comprehensive, well-founded information.
TYPE AND SCOPE OF SERVICES
The task of the project is to evaluate the DME campaign according to §7 para. 2 BHO and to generate proposals for the further development of the campaign and the monitoring.